About Us
🌸 About ItsWaii
Welcome to ItsWaii — your cozy online home for all things kawaii, handmade, and full of heart.
Who are we?
ItsWaii Studio began as a small creative dream shared by two artists who love everything cute, warm, and meaningful. From handmade crafts and art pieces, we grew into a studio that celebrates kawaii culture through every product we make — from plush accessories and bags, to figures, décor, and more.
Every piece we create starts with a simple idea: to make everyday life a little happier, softer, and more fun.
Why are we building this?
In a world filled with mass-produced goods, we wanted to bring back the charm of handmade magic — items that feel personal, joyful, and full of care.
Each ItsWaii product is designed with creativity and crafted with love — whether it’s a fluffy character bag, a cozy hoodie, or a collectible figure that brightens your desk.
We believe kawaii is more than just a style — it’s a way of expressing positivity and warmth.
Why “ItsWaii”?
Our name “ItsWaii” was born from the word kawaii — meaning cute, lovable, and joyful — but with our own creative twist. It represents our belief that cuteness can be powerful: it connects people, spreads happiness, and makes the world a little brighter.
What do we want to do?
We’re building a creative brand and community for everyone who loves kawaii culture — from cozy accessories to collectible art. Whether you’re decorating your room, styling your outfit, or hunting for that one special character piece, ItsWaii is here to bring joy into your everyday life.
Join the Waii World 🌈
ItsWaii isn’t just a shop — it’s a growing family of creators and dreamers who believe in the magic of cute.
Tag us, share your ItsWaii finds, and be part of our story.
We often surprise our most passionate fans with gifts, because your love truly keeps our world going 💖
✨ Let’s make every day a little cuter — together, with ItsWaii.